Measuring tape

The first thing that came to mind when I saw it was 'What the...ohhh i see'. I didnt know what it was when i first looked at it. It was a ape thing desinged to meeasure things. It didnt  remind me of anything.Pic below.

http://www.dexknows.com/local/weddings/guides_and_videos/how-measure-bridesmaid-dress-3395/